Fluidra holds its biggest international convention

In January, Fluidra held its biggest meeting between the Group’s managers and sales directors for a week full of workshops, seminars on sales techniques and displays of new products.

Under the slogan Invictus 2014, the convention in Sitges (Barcelona) brought together around 350 managers and sales executives from 40 countries. Fluidra’s top managers met to discuss the company’s business strategy and share their experiences, as well as to broaden their knowledge about its leading brands’ innovative products and to learn new techniques for managing their client portfolios.

In a statement, Eloi Planes, Fluidra’s CEO, explained that “The convention has been a great success. The combination of our own R&D, our factories, and our strong position in logistics and sales around the world means that we cannot fail to give best service and best training to our professional clients. We’re starting this 2014 with a lot of energy and enthusiasm!”

The 25 workshops on products were divided into groups with specific programmes taught by 17 specialised in-house trainers. The exhibition held a total of 29 stands displaying products of manufacturers from both inside and outside the Fluidra Group. The attendees greatly appreciated the direct contact between manufacturers and the members of Fluidra’s sales network.

Fluidra, national and international benchmark for sustainable use of water

Fluidra is a multinational group listed on the Spanish Stock Exchange, dedicated to developing applications for sustainable water use. The company offers solutions for Pool / Wellness, Fluid Handling / Irrigation and Water Treatment through its core brands AstralPool, Cepex and Idrania.

Fluidra operates in 41 countries by way of 150 branches and production centres located in the main markets. Fluidra products are distributed to more than 170 countries due to an extensive sales network. The group has some 3,700 employees.

Respect for water and its rational use are two concepts at the core of the philosophy of the group. The companies which comprise Fluidra, some of these with 40 years of experience, have grown with this vision, specializing in solutions for water conservation, handling, treatment and enjoyment.